JCI Achieve
Dec 14 - JCI KK organized JCI ACHIEVE, JCI Chapter Development program for Sabah LOM chapter. Held at JCI KK’s secretariat. 
Below is our secretariat new look! After 10 years… Finally we retouch it! We (Generation X & Y) are very happy to see our new home! And our Past President JCI Sen. Donald (dark blue shirt) look lagi happy! Because he done his mission. 
He is one of the speaker for this program.
And JCI Sen. Tony (JCI Penampang) our speaker too.
The participants from other LOMs. Our future JCI’s leaders!
This program has 4 module:
Module 1: Our Business – Firstly, We must know who we are and what is our specific industry. We Junior Chamber fits into a very specific industry – non-profit industry. And how to measuring to success? The only true measurement for success in businesses is profit. All Non Profit Organizations started with a mission.
Module 2: Our Mission – Defining vision and mission statements. Vision is the dream and Mission describes what we need to do. Our organization JCI’s Vision & Mission:
VISION: To be the leading global network of young active citizens.
MISSION: To provide and development opportunities that empower young people to create positive change.
The mission + vision + values = comprise the organizational philosophy.
Module 3: Our Branding – The JCI Corporate Identity. The purpose of the branding is to create uniformity in the visual image of JCI’s large and diverse organization.
Tips for 3 elements of a successful Brand Strategy: clarity, consistency and authenticity.
Tips for 4 phases of Brand Development: defining, positioning, packaging and championing.
Module 4: Our Market – Understanding the different generations, the community group and level then target. “Word of mouth” is the powerful tool for marketing! Another thing which can’t miss out is don’t always empty promise to people = % of promises is for people to trust on you.
Above is my summary. After this course we all clear about JCI ACHIEVE! 
Thank you for the passion speakers… Below is the action shoot…
Learning… 
Discussion… 
Sharing… 
We know that “Word of mouth” is a powerful tool for marketing. But don’t miss out other killer tool that is photo! Photo can tell the story… Just like below the picture. What can you see? Branding, Image(posing) or Communication. 
Every picture you can see the JCI logo. Meaning to say that this event is organized by JCI. And look carefully beside the JCI logo. You will know which chapter hosted it.
Be a successful photographer must know what is your client want. What information you want to capture. Can your photo tell the story or message to people? If YES! That mean you are SUCCESS! 
Yes! I got cert. again… 
15 Dec 2008 Melvin Ho 215 views
